According to a press release issued by NTB, Nepal Tourism Board along with 19 travel trade companies participated at the 44th ITB Fair held in Berlin, Germany from 10th to 14th March 2010.The Nepal Pavilion with its traditional pagoda style design and the display of cultural artifacts generated a lot of ointerests among visitors. To promote NTY 2011 , NTB organized a "Naturally Nepal Evening" on 11th March, which recieved an enthusiastic response from the media and travel trade guests. Around 12,000 companies from 187 countries participted at the fair. According to the press release, ITB 2010 was a prefect platform to promote NTY 2011.