The Nepal Tourism Board (NTB) has launched Nepal Tourism Year 2011 and will promote it aggressively in the international arena, despite a short lead-up and uncertainties over budget allocation.
According to daily newspaper The Kathmandu Post, quoted by China’s Xinhua news agency, the NTB will promote the special year (now only four months away) at the JATA World Travel Fair in Japan this month, in the US in October and in Britain and China in November.
“We will move to other destinations gradually,” said NTB chief executive officer Prachanda Man Shrestha said.
The government originally announced the campaign in 2008 but it seems to have lain dormant. Xinhua reported that Nepal Tourism Year 2011 had bogged down in “issues like purchase of aircraft by Nepal Airlines Corporation, eroding competitiveness of travel packages, deteriorating garbage management and improvement of Tribhuvan International Airport (TIA)”.
